Colégio Ábaco

Students growth

Resultz played a pivotal role in catalyzing the remarkable 40% year-over-year growth of Colégio Ábaco’s student base through a strategic blend of Search Engine Marketing (SEM), Social Ads, and Customer Relationship Management (CRM). By leveraging SEM techniques, Resultz ensured enhanced visibility for Colégio Ábaco in relevant online searches, driving increased traffic to their offerings. Simultaneously, targeted Social Ads campaigns amplified the school’s reach, engaging prospective students and their parents across key social media platforms.

About Colégio Ábaco

Colégio Ábaco transcends traditional expectations of a school, fostering students who excel not only in solving problems but also in collaborative teamwork and cultivating a broad worldview. Their educational philosophy, rooted in over 48 years of history in the field of education, prioritizes logical, creative, and critical knowledge. As knowledge builders, they believe in the inherent potential of each individual, and this belief is the cornerstone of our work. Colégio Ábaco places a premium on the development of human talent, reflecting a transformative commitment to empowering our students to translate thoughts into actions and dreams into reality. 

The challenge

Growing a student base for a school poses a multifaceted challenge that requires a strategic integration of Search Engine Marketing (SEM), Customer Relationship Management (CRM), and Social Ads. In the competitive educational landscape, standing out and attracting prospective students demands a nuanced approach. SEM is essential for optimizing online visibility and ensuring that the school ranks prominently in relevant searches, driving organic traffic.

Meanwhile, effective use of CRM is crucial for personalized communication, managing inquiries, and fostering strong relationships with both current and potential students. Social Ads play a pivotal role in reaching and engaging the school’s target audience on popular social media platforms, creating brand awareness and fostering community interaction. Balancing these elements requires a cohesive strategy that aligns with the school’s values and educational philosophy, emphasizing not only enrollment numbers but also the quality and depth of the educational experience. 

Services Used:

Business impact

Since partnering with Resultz, Colégio Ábaco has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and students base growth. By relying on our expertise and insights, Colégio Ábaco has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:


Growth in conversion rate YoY


Increase in website traffic 


Reduction in lead costs

Esteemed digital marketing solutions

Colégio Ábaco attributes a significant 40% growth in its student base to the expertise and dedication of Resultz’s specialist team. Leveraging the skills of Resultz professionals, the school successfully navigated the complexities of student acquisition. The specialist team implemented targeted strategies, combining their knowledge in areas such as SEM, CRM, and Social Ads, contributing to the substantial increase in enrollment. Colégio Ábaco recognizes and values the collaborative effort, commitment, and proficiency that Resultz brought to the table, resulting in a noteworthy expansion of the student community.

For Colégio Ábaco, we put together a robust digital strategy that includes:

+82 %

Increase in CTR

51 %

Increase in ads clicks

35 %

Reduction on CPC

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